Bladder Cancer Advocacy Network

• Challenge: BCAN needed support to manage its national Bladder Cancer Awareness Month campaign, including digital content, media coordination, and activations across 26 cities.
• Solution: MW Consulting was engaged for two consecutive years to lead the campaign’s digital strategy, content development, media engagement, and city-specific coordination.
• Impact: The campaign increased national visibility, streamlined internal processes, and successfully activated events in 26 cities each year, leading BCAN to reengage MW Consulting for a second year.