DC Office of Paid Family Leave

• Challenge: OPFL faced low enrollment rates among self-employed individuals and needed a stronger brand presence and targeted outreach to engage this audience effectively.
• Solution: MW Consulting developed a refreshed brand identity and a comprehensive stakeholder engagement strategy that leveraged digital content, outreach collateral, and social media to connect with self-employed individuals and drive enrollment.
• Impact: The project delivered a new logo and brand update, a public engagement plan, and a ready-to-use promotional kit that included a PowerPoint template, one-pager, brochure, e-newsletter template, and social media assets for Facebook, Twitter, and Instagram.