Successful businesses are not only about your products, offerings, and USP. It is about how well you are marketing this to your potential customers. It is one thing having a great-looking website and well-positioned products and services, but are potential buyers actually aware you exist?
2022 has been marked as the year of growth for most companies. After an incredibly challenging two years for most brands, 2022 is about scaling your business. And the best way to do that is by putting some money behind your marketing strategies.
Keeping this in mind, we took a look at some of the ways that the most successful brands are currently marketing and what strategies you can include in 2022.
1. Focus on Conversions
Many companies make the mistake of simply advertising for brand awareness. In 2022, this needs to evolve drastically to actually ensure that potential buyers see and actually click through to your site and become paying customers. But how do you do this?
If time is not on your side, hiring a growth marketing agency could result in a significant ROI for your business. They will conduct an in-depth analysis of your company, your competitors, and your target audience to assist you in realigning your marketing strategy to speak directly to your customers.
They will then measure what is working and what is not working for your company. Is your website optimized for conversions? Are your CTAs in the right place? Is your content strong and simple enough for your customers? How are your customers behaving on your site? Why are there bounces? All of this information can help you refocus your efforts on actually ensuring your clients go through the sales funnel.
2. Expand Your Social Media Reach
Social media has become a dominant channel for brand awareness, reach, and conversions. Various platforms have emerged, gained prominence for customer engagement, but some have even disappeared over time.
Social media goals have also evolved over the last ten years. Brands are no longer merely focused on the numbers of followers, fans, and engagement; they are now interested in the actual conversions from the posts.
Let’s take a look at TikTok, for example. Organic TikTok followers are more valuable to brands than a large number of bot followers. Organically growing your fan base on TikTok means that your content is being seen by users who are genuinely interested in your offerings and could potentially become paying customers. However, attracting real followers is not as easy as it may seem, so you might want to consider hiring a TikTok growth agency to help you with your efforts.
3. Perfect Your Content
If the content has not been on your radar for the last few years, 2022 is the year for you to start focusing on your content strategy. Content is an exceptionally powerful tool for your brand for two reasons.
Google will regularly scrape your site to understand where to categorize you and rank you on search results. So, your keyword research needs to be done regularly and ensure that you are ranking well.
If you are struggling with SEO, look at integrating an SEO tool like Yoast if you are using WordPress. This will show you how many words you need, how many keywords you need to include, and how to include them on your site.
So, when you start ranking on search engines, the rate of organic traffic will start increasing, which simply means a higher number of conversions for your company. This is because you will be placed directly in front of potential customers who are searching for your products.
5. Reach, Engage and Convert New Audiences
You should seriously consider starting a blog if you don’t already have one. Regular content posted on the blog can provide educational and informative content to your audience and help increase your SEO rankings.
So, look at creating a content calendar for the month. Pick a theme each week and create content around the theme. Blog posts, social posts, and emails should all be created around the theme. Mark certain keywords and ensure they are carefully placed across the various channels.
You can then boost and sponsor certain content and posts to reach a wider audience and take out paid ads with Google. There is also the option of creating partnerships with various influencers and media affiliates to get your content seen by an even wider audience. But the key is, content should be your focus.
It’s critical to keep track of the results of each new marketing strategy and make adjustments as needed. How high were the conversions, and how many clicks did they get? This will help you plan successful future marketing campaigns.